Arguments from the work
Essays.
Long-form thinking about AI, search, authority, professional judgment and the systems forming around them.
Human / machine / authority
“AI Ranking Position” Is Mostly Fake.
A generated answer is not a stable ordered SERP. Measure visibility without pretending it is.
Your Website Is Not Your Authority.
Your site is first-party truth. Authority is the larger public record machines can verify.
No SEO Tool Can Give You a Truthful AI Visibility Score Yet.
Measure the samples. Expose the method. Stop pretending one number is objective reality.
The Invisible Workforce.
The machine layer around human work: memory, monitoring, research, preparation and escalation.
The Searchless Internet
What happens when the machine does the searching and the answer becomes the interface.