Things I notice while I am actually using this stuff. Some of these will age badly. That is fine. I would rather date the observation than pretend it is permanent truth.
Dated / imperfect / usefulWe built twenty years of SEO measurement around the moment somebody left Google. AI can create a lot of understanding before that happens now, and most dashboards still do not show that part very well.
Full argumentIf the same engine can cite a different source set on the next run, a screenshot is not evidence of durable authority. Repetition matters.
Full argumentI care less about what a model can automate than what it knew before it acted. If the context is wrong, making the action faster just gets you to the wrong answer sooner.
A system does not have to replace a professional to change the profession. It only has to change how people discover, compare, prepare for or work with that professional.
If ten sites rewrite the same announcement, the eleventh rewrite is just more inventory. Give me a new fact, firsthand observation, dataset, method or a synthesis I could not get from the source itself.
Full argumentUse AI to become more capable. Do not use it to make people believe you personally said, did or experienced something you did not.
enhance it.